Join us for the 2nd Annual Digital Summit convening a mix of innovators who will engage in a provocative dialogue around key themes leading the digital marketplace. Attendees across digital media, advertising, content creation, and distribution will discuss the evolution of the multicultural online community and strategies for pioneering new media business opportunities in this incessantly changing landscape.

DIGITAL SUMMIT PROGRAM AGENDA

3:00pm to 4:15pm

Has Social Media Empowered The Multicultural Community?
Transparency vs. Anonymity

Leading digital media executives will share insights on the evolution of social media with a focus on current opportunities and what the future holds. This session will include an interactive dialogue about the strategies and tactics that are proven success models in the social media space, as well as the lessons learned and pitfalls to avoid. A range of digital brands, from the established Facebook to the newcomer GroupMe, will share opinions on how to effectively compete, while remaining relevant and sustainable in the expanding social media marketplace.

Featured Speakers:
Ty Ahmad-Taylor, CEO, Fan Feedr
Jared Hecht, Co-Founder, GroupMe
Alex Iskold, Founder & CEO, GetGlue
Kay Madati, Entertainment Marketing Strategy Lead, Facebook

Moderator:
Mara Schiavocampo, Digital Correspondent, NBC News

4:30pm to 6:00pm

Building & Sustaining Powerful Brands In The Digital Age:
Who's Proven Successful?

With the digital landscape changing at the speed of light, how do established and emerging brands harness the innovation present in the market and, in turn, translate it to success for their product or service? This session will present two 45-minute discussions outlining specific strategic plans executed around different brands, each with their own unique approach to leveraging digital media. Architects of these industry examples will discuss how digital platforms impact brand building, citing specifics on the importance of digital in building brands and maintaining brand integrity with consumers.

AT&T Digital Snapshot

Featured Speaker:
Laura Hernandez, Executive Director, AT&T Diversity Marketing

Moderator:
Mario Armstrong, Digital Lifestyle Expert, Host & Contributor, NBC TODAY Show, CNN, SiriusXM & NPR

PEPSI Digital Snapshot

Featured Speaker:
Richard Cruz, Lifestyle Marketing Specialist, PepsiCo

Moderator:
Mario Armstrong,Digital Lifestyle Expert, Host & Contributor, NBC TODAY Show, CNN, SiriusXM & NPR

6:00pm to 7:00pm

Cocktails & Conversation