BEYOND THE CONNECTION: OPPORTUNITIES EMERGE

Join us for the inaugural Digital Summit convening a mix of innovators who will engage in a provocative dialogue around key themes leading the digital marketplace. Attendees across digital media, advertising, content creation, and finance will discuss the evolution of the multicultural online community and strategies for pioneering new media business opportunities in this incessantly changing landscape.

2010 DIGITAL SUMMIT

PROGRAM AGENDA

Understanding the Multicultural Audience Online

3:00pm to 4:00pm

Leading new media executives will share insights on various audience segments using successful case study models to illustrate the impact of multicultural online consumers. This session will include an informative and interactive dialogue about how multicultural audiences uniquely engage with online media platforms, as well as the nuances existing in their activation.

Featured Speakers
Heather James
SVP, Chief Marketing Officer, The Advertising Research Foundation
Mark Lopez
Chief Operating Officer, TERRA Networks USA
Don Moore
President, Burrell Digital
Steven Wolfe Pereira
SVP, Managing Director, MV42° | MediaVest Multicultural
Moderator
Smokey Fontaine
Chief Content Officer, InteractiveOne

The Evolving Economics of Online Media

4:15pm to 5:15pm

While Internet media consumption continues to grow steadily, business models for online properties remain in flux. This panel of industry pioneers will analyze and debate strategies for turning traffic into revenue. In particular, session participants will evaluate newer and emerging approaches to monetizing an engaged audience.

Featured Speakers
Sarah Baehr
Associate Partner, Rosetta
Torrence Boone
Managing Director of Agency Development, Google
Matt Jacobson
Head of Market Development, Facebook
Ritu Trivedi
Managing Partner, Media Director, Mindshare Interaction
Moderator
Omar Wasow
Co-Founder, BlackPlanet.com

A Conversation With Beth Noveck

5:30pm to 6:30pm

This one-on-one interview will highlight unique perspectives on the evolution of the
digital media space.

Beth Noveck
U.S. Deputy Chief Technology Officer &
Director of the White House Open Government Initiative

Dr. Noveck directs the White House Open Government Initiative at www.whitehouse.gov/open. She is on leave as a professor of law and director of the Institute for Information Law and Policy at New York Law School and McClatchy visiting professor of communication at Stanford University. Dr. Noveck taught in the areas of intellectual property, technology and first amendment law and founded the law school’s “Do Tank,” a legal and software R&D lab focused on developing technologies and policies to promote open government (dotank.nyls.edu). Dr. Noveck is the author of Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful (2009) and editor of The State of Play: Law, Games and Virtual Worlds (2006).

Cocktails & Conversation

6:30pm to 7:30pm

Digital Summit attendees will continue networking with fellow guests and featured speakers, as invited guests foster existing relationships and create new dialogues with potential industry collaborators.

 

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  • POWERED BY

    Interactive One

    Interactive One is the largest, most active digital African American network designed to super-serve this critical consumer audience. Ignited by its mission to create an online community that connects, informs and entertains the entire Black community, the Interactive One network empowers African American men and women by providing resources that meet the unique needs of this audience’s core values. Interactive One’s sites include the original social network, BlackPlanet.com and content sites NewsOne, TheUrbanDaily, HelloBeautiful, Elev8, GIANTlife and 53 Radio sites across the country, serving more than 15 million members and 7 million monthly unique visitors.

    The Council of Urban Professionals (CUP)

    CUP works to develop diverse business and civic leaders, empowering them to exert their influence, achieve their individual goals, and create collective impact. As a membership organization, CUP focuses its agenda on empowering next generation leaders, promoting board diversity, providing access to capital and opportunity, and innovating education reform. CUP’s Distinguished Leadership Series (DLS) is a forum presenting events on various topics across media, politics, the economy, culture, and society, which allow invited guests to engage in active dialogue with prominent leaders representing the private and public sectors.

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